Studies prove the leading cause of brain injury is not direct impact, it’s brain torque – when the skull spins around the brain. Nuro™ combats brain torque like no other technology in the world.
Designed by a leading surgeon and PhD in biomedical engineering, Nuro™ is the result of decades of rigorous research, grounded in science, and validated through countless peer-reviewed studies.
NURO earned the highest rating (five stars) from Virginia Tech University's helmet testing facility.
2020
Invention of the year,
Time Magazine
97%:
Helmets with Nuro technology are predicted to be up to 97% more effective at reducing the risk brain injury versus basic impact absorption.
How It works
Reactive Adaptation:
The intelligence of Nuro Core.
The Nuro Core is designed to react to each unique incident and intelligently adapt its shape depending on any angle of impact. No other protection technology can do this. No other method is as effective.
The Nuro Core is 93% porous, allowing it to deliver a stunning breathability and lightweight feel. Nuro is equally built for comfort and protection. Because we know that whether on bike, snow or jobsite, a helmet only works when you wear it.
Learn
What can an egg teach us about brain injury?
Nuro founder, Dr. Steven Madey, explains the science behind rotational torque.
Each story is a testament to the revolutionary protection and peace of mind that Nuro technology provides. Read how our advanced helmet design has impacted lives and see why choosing Nuro means choosing safety backed by science.
“What kind of company are we if we don’t truly make a commitment to keeping our people safe every single day? So, when we were introduced to HardKnock with Nuro technology, we knew our passion for safety aligned and it was simply the right investment for our people.”
Brian Moore, President / Fry Steel Company
“I broke my collar bone and have some bad road rash, but my Nuro helmet saved my head. The side of the helmet is banged up but miraculously I walked away (more like rode away in an ambulance) completely intact in my head. I will never ride without one again.”
Nuro was developed by an innovative PhD biomedical engineer named Michael Bottlang, and a board-certified surgeon named Steve Madey. Learn how their scientific experience and relentless drive to eliminate traumatic brain injuries has completely changed the landscape of helmet safety.